eat chips every day

Feeling a little snackish? Us too. Life’s too short not to eat chips every single day. So we created Snackish and changed what a chip could be. Now we eat chips every day, and you can too.

Willa at a SmartSweets event

2020

Tara creates SmartSweets

Tara dropped out of college on a mission to kick sugar & keep candy, inspired by wanting to feel good eating sweets with her grandma. It became the fastest-growing solo female-founded company in CPG history and changed the candy aisle forever.

Early Snackish concept days

2024

The vision for Snackish is born

Willa becomes obsessed with potato chips. Tara loves them too, but all the chips out there either didn’t taste great or leave you feeling great. So Tara & Willa set out to change what a chip could be and Snackish was born.

Willa holding a Snackish bag

2025

The everyday chip for a new generation

The first-ever Snackish chip is created at the Snacktory, a first-of-its-kind manufacturing facility that keeps everything people love about potato chips while reinventing what's inside the bag with protein, fibre, and avocado oil.

Tara and Willa at the Snackish launch

2026

A women-led snackpack is built

Tara builds a women-led snackpack (AKA our team) who lead with kindness, heart, and a whole lot of fun. They bring Snackish across North America from day one, empowering an entire generation to eat chips every day.

Snackish on Target shelves

today

Snackish launches in the world!

What started as Willa & Tara’s vision a year ago is officially on shelves for you across Canada... Let’s get chip-faced!

the feel
good chip

potato-powered protein
gut-happy fibre
100% avocado oil
seriously good seasoning
we're also certified...

we are a proudly woman owned business

Built by women who know how much heart it takes to make something loud, joyful, and worth sharing. Snackish is growing with the same instinct it started with: trust your taste, move with conviction, and make room for more women to build.

from idea to aisle

feeling a little snackish?